Share of Households, by Investable Assets

Santa Clara & San Mateo Counties

Data Source:

Phoenix Global Wealth Monitor



Silicon Valley Institute for Regional Studies

2020 data are from Claritas. 2018 data are from Phoenix Global Wealth Monitor (which utilizes Claritas data). Silicon Valley includes Santa Clara and San Mateo Counties. Investable Assets include education/custodial accounts, individually-owned retirement accounts, stocks, options, bonds, mutual funds, managed accounts, hedge funds, structured products, ETFs, cash accounts, annuities, and cash value life insurance. Segment distributions are approximations. 2018 market sizing estimates were used to estimate 2020 market sizes for $3-4.99 million, $5-9.99 million, and $10+ million. The distribution of wealth among households with less than $25,000 in investable assets was calculated applying the national breakdown (U.S. Census Bureau, 2018). The Phoenix Wealth and Affluent Monitor (W&AM) U.S. Sizing Report is intended to provide estimates of the number of affluent and High Net Worth households in the country. Sizing estimates are provided at the state level as well as by Core-Based Statistical Areas (CBSAs), which is comprised of Metropolitan and Micropolitan Statistical Areas (there are currently 933 in the country). The W&AM sizing estimates are developed using a combination of sources including the Survey of Consumer Finance, as well as Nielsen-Claritas. National data and closely linked variables are used to obtain estimates at the local level; thus, the county-level data are approximations only.

Investable assets all liquid assets such as checking accounts, CDs, and retirement accounts.

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